Tennis Shoes Among the Nephites, Iron Rod key chains, Captain Moroni action figures, Seven Habits of Highly Effective Poorly Written Books… & All priestcraft. All of these are objects that take what is sacred, cheapen it, and sell it to the Mormon masses. Members of the Church who take the sacred and sell it for a quick buck. If this isn’t modern-day priestcraft, what is? As McConkie defined it, “when their interest is in gaining personal popularity and financial gain.” (Mormon Doctrine, 593)
Some will argue these objects help people learn about the gospel and feel the spirit. They’re conversion tools aren’t they? Help convert the non-converted or help the already converted have a stronger testimony? If this is the case why are they sold for profit? If the intent is to help, to build, and strengthen, why turn a profit? Why not sell at cost or just enough above cost to cover expenses? The answer from many is that we live in a capitalist society and if we want these items to be made and distributed, if we want lay church members to be able to help others in this way, we must make a market for these things so that lay members can make them and make a living. But why do we need these trinkets or even want them? And do we really need to create a market for these things? If the desire is to help build the Church, convert the masses, why can’t we do it in our spare time, like we do with our church callings?
You say Tennis Shoes helps the young learn about the Book of Mormon, I say give the kids the scriptures and tell the author to find a real job.
Iron Rod key chains help us remember to do what’s right every time we start the car? Put a prayer in your heart or memorize a scripture.
Seven Habits shows the masses the worth of gospel principles? How about we serve with the missionaries, give aid to the needy, and tell Covey to come up with an original idea if he wants to make a buck.
Why do we commodify that which is holy, sell that which is sacred? Are we simply trinket seekers who need additives for the gospel to be delicious to our taste?