A few years ago the New York Times food editor suggested the only way to crack black walnuts was to run over them with a large SUV. But, just before trying our heaviest vehicle, a 3/4 ton 59 Ford pickup, I found a nutcracker strong enough to break the shells. Thinking I might eventually amass enough nutmeat to bake with it, I googled black walnut cake recipes tonight and found a prominent ad for a free Book of Mormon on multiple pages of the Cooks.com black walnut info. The ads are not on all the site’s recipe pages. These were the first ads I’d seen on non-Mormon sites. So I’m curious. Where have you seen Church ads on non-religious sites? Does anyone know what theories currently motivate the Church’s advertising buys? Are we who love black walnuts really more likely to embrace the Church?