Mormonism in 2012: A (Fashionably Late) Recap

2012I called 2011 “The Year of the Mormon,” and I’m standing by that designation, but what a year we’ve had since then! As the Mormon Moment gets on its bike and rides into the sunset, it’s worth looking back at some of the high points and low points of 2012. Here are my own selections, in no particular order:

 

 

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2011: The Year of the Mormon

What a wild year it’s been. Never has Mormonism been so culturally relevant, and never has the undulating curve of popular opinion shifted so wildly, so quickly. As the year draws to a close, I think we’re safe in naming 2011 “The Year of the Mormon.” The BCC permas have picked out a few reasons why:

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Mormons are Taking Over the Internet!

The Washington Post has an interesting article about the church’s success with search-engine optimization, PR, and “controlling its image” online. There’s plenty of hyperbole in the article (have we really “infused SEO into [our] culture?” C’mon), some sloppy sourcing (of course a Protestant digital strategist says Mormons are taking over the web), and a misuse of the word “bloggernacle.”

But there were also some nuggets we can learn from, and plenty we should be discussing.

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Our Week in the Media: Small Stuff and Big Stuff

Talk about overexposure: Newsweek and BusinessWeek in the same week! Prevailing wisdom in media circles is that once the newsweeklies have picked up a trend, it has reached it apex—so I guess the church’s slide back into obscurity starts now. (Don’t worry, Russell!)

What’s striking to me has been the reaction to the different stories. From what I’ve seen in my own social circles on Facebook and elsewhere, we’re supposed to be mad at Newsweek and thrilled about the BusinessWeek article.

But that’s exactly backwards.

The reasons for the ire against Newsweek seem to revolve around the cover and a few snippets of text within the article. Let me briefly debunk two of the phrases I’ve noticed Mormons getting hung up on:

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