How Redefining Beauty Campaigns Reinforce Our Notions of Women and Beauty (Part II)

In Part I  I highlighted the fact that Salt Lake City has more plastic surgeons per capita than any other US city. I noted that this could be an indicator that either:

  1.  Utah/Mormon culture makes girls and women more susceptible to media messages, or
  2.  Mormon girls and women are receiving messages about what it means to be beautiful from influences besides media, or
  3.  A combination of media influence and Mormon religious culture compound to make a bigger impact on girls and women about how to be beautiful and desirable.
  4. Or, as has been noted, it could mean nothing more than SLC has lots of plastic surgeons.

First, media influences play on the natural desires of women to want to be beautiful and attract male attention. Contrary to the idea put forth that advertisers are trying to get women to want to look a certain way, marketing techniques simply take advantage of women’s own existing vanity. [Read more...]

Why Redefining Beauty Campaigns Won’t Work (part I)

In the past several years there has been a growing backlash against Western media portrayals of women. Media outlets, and even actresses themselves, have not been remiss in pointing out digital nips and tucks. To counteract this barrage of picture perfect female forms, there is a trendy movement to redefine what beauty looks like.  These movements vary from going without makeup,  to daily self-affirmations of just how beautiful you are,  to athleticism as beauty, to the well-known marketing campaign by Dove.  Amazon and other book dealers carry many titles on the topic like Redefining Beautiful, Beauty Redefined, and Girls and Self-Esteem. Within the Mormon community this trend also promises to help women and girls feel more beautiful as they accept their bodies.  [Read more...]

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