Dialogue and Amazon Kindle contest

The Dialogue Foundation plans to begin this promotion next week. If any of you have a hankering to be part of the marketing team on this, we’d appreciate your comments.
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Win an Amazon Kindle with Dialogue!

The Contest: Purchase an electronic subscription to Dialogue and enter to win the $400 Amazon Kindle electronic book reader.

How to Enter: There are 2 steps to entering the contest:
1. During the promotion (Dec. 7, 2007-Feb. 29, 2008), purchase any subscription to Dialogue that includes an annual electronic subscription (a one year e-subscription by itself is $25, or you can purchase the e-subscription bundled with a print subscription or our the DVD archive).
2. Send to Dialogue your statement or depiction of the value the journal offers to your religious community.
Multiple entries are allowed (1 for each subscription purchased).

Entries are welcome in any form, including prose, free verse, cartoon, satire, poetic forms (haiku, limerick, acrostic, doublet, etc.), and graphic arts. Please limit entries to 100 words or less.

The Prize. An Amazon Kindle will be awarded to the winner. If the winner lives in a location where use of the Kindle is not feasible, or if the Kindle is unavailable for purchase at the time of award, the winner and Dialogue may jointly determine an alternative award roughly equivalent in value to the lesser of $400 or the most recent price of the Kindle when purchased through Amazon.

Selecting the winner: One winner will be chosen based on the entry that Dialogue’s judges determine most creatively demonstrates the value of Dialogue: A Journal of Mormon Thought to the religious community.

The Dates: The promotion starts December 10, 2007, ends February 29, 2008.

Full contest rules: Please visit DialogueJournal.com here for the full contest rules.

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Here are some basic facts on the Kindle:
– Current price, $400, will store around 200 books at one time.
– Books must be purchased separately ($10 per book).
– Comes with free nationwide wireless cellular broadband service (that’s how content is downloaded, has a crude browser, can be used to check mail).
– Dialogue is not currently available for reading on the Kindle (but we’re checking into that).
– Amazon’s video demo and video of Toni Morrison using Kindle.
– Positive New York Times review.
– More critical Washington Post review.

And some info on Dialogue’s electronic subscription:
– An e-subscription can be ideal for those who like to have electronic access to fresh content (with search and copy capabilities within the pdf files), for readers outside the U.S., and for those with limited storage space.
– An e-subscription makes a nice, reasonably priced holiday gift for that person who doesn’t want a Garmin Forerunner 305 or other gadget cluttering up the room.
Dialogue issues published after 1/1/2003 are hosted by MetaPress, the world’s largest host of scholarly content. When you buy an e-subscription you have access to searchable PDF files for content beginning with the 2003 issues, along with access to the new issues as they are published.

Again, your suggestions are welcome.
– Stirling Adams


  1. I’d be interested more into the marketing of the contest. That is really going to be what makes this successful. Is the Kindle the hot item for the demographic you are looking at targeting?

  2. Steve Evans says:

    What an excellent idea for a contest. Stirling, this is fantastic. Marketing it is a bit tricky — certainly getting the word out amongst the blogs will be a good start — but I would think that passing it to key people at academic institutions (BYU, U of U) would also be a good start. There is enormous interest in trying the Kindle. I know I’m interested.

  3. a random John says:

    Note that the device pictured is a Sony e-book reader and not the Kindle. The Kindle is uglier.

  4. Steve Evans says:

    I dunno arJ, they’re not that different….

  5. There, I fixed it (sorry Stirling)

  6. NoCoolName_Tom says:

    How will I focus on work today? This is the straw that breaks my camel’s back – I’ll finally be subscribing to Dialogue. I love contests.

    The picture is now good; the way you can tell that it’s the Kindle is that it always gets imperceptibly uglier each time you look away.

  7. In addition to passing the promotion through the bloggernacle, I think we’ll include it in a few school newspapers (such as in the UoU’s Chronicle, BYU’ Daily Universe, Student Review, etc.)

    Thanks, rJ, Steve, for catching the photo. I had originally thought of offering the Sony reader or the Kindle, but am now focusing just on the Kindle.

  8. Please clarify. The e-version of Dialog isn’t Kindle only – right? It’s web based? (I assume so) Are you offering on Kindle as well?

  9. Steve, the big difference with the Kindle is free wireless via Sprint. Apparently buried deep in a menu is a full browser. Of course you’re browsing in B&W.

    But you’re right that both the Sony and the Kindle use the same screen. Amazon purportedly has a better UI as well – especially for downloading content.

  10. To your question, J. Stapley (“is Kindle the hot item for the demographic you are looking at targeting?”), part of the thinking is that people who are tech-focused enough to be interested in the Kindle are more likely to be interested in our e-subscription.

    Also, right now, the Kindle is generating a lot of articles and buzz (though it’s now sold out, so I don’t know if that will increase or decrease as a result), so I wanted to ride the wave of Amazon’s marketing.
    Other prizes are a possiblity (suggestions are welcome), but like the Kindle they have complications. For example, the universe of people attracted by the iPod is much larger, but it may be less attractive because so many people already have one.

  11. Steve Evans says:

    Stirling, an iPod Touch might be a good alternative. Those things are fantastic.

  12. Clark, good question. I may need to clarify that in the contest description. With an electronic subscription, a reader can acess via the web the Dialogue MetaPress site and read/download searchable pdf files of the journal.

    Right now Dialogue is not available on Kindle, though we’ve applied to join the line for Kindle content. Also, I believe individual Kindle users can send their PDFs to Amazon to get them placed on their own Kindle.

  13. Yawn. But, granted, I am a hard sell. I hate reading stuff written by Mormons, its so…Mormon. I dont want a kindle either, even if they were handing them out for free, I wouldnt want it.

  14. a random John says:

    The iPod Touch might be more universally desired. On the other hand, I think that if Dialogue gets their content Kindle integrated in an easy to use way that a Kindle might be the more compelling prize as it would indicate that other Kindle owners could easily access the content.

    If there were a way to have a usable interface for reading old backissues (preferably Kindle enabled) I’d be really excited about this. As it is I am going to use it as an excuse to subscribe anyhow.

  15. Steve, an iPod touch would be more useful (IMO). Of course I’m holding off for a 2cd gen iPhone.

  16. I’m interested in a prize that will generate attention. The Kindle has its “new and cool” factor. Utility is a draw, too, and for the iPod crowd, I assume the iPod Touch would be new, cool, and useful.
    Any thoughts as to which would be be the better prize, the Kindle vs. the iPod Touch?
    We could offer the contest winner the choice of the prize in box 1 or box 2, but I worry that would dilute the campaign a little….

  17. NoCoolName_Tom says:

    I’d say to stick with the Kindle. It makes more sense when dealing with a journal that is in a printed medium. My two cents.

  18. Is it legal to require a purchase to enter a contest?

  19. Take it outside, law girl.

  20. Susan, valid question.
    To comply with the different gaming laws of various states and countries, the general answer is that if a contest winner is selected by chance, and if the contest is open to the general public, then there must be a way for someone to participate in the contest without making a purchse (hence the “no purchase necessary” statements with which you are familiar).
    With the Dialogue contest, it is open to the general public, but since the winner is not selected by chance, then it is acceptable to require a purchase.
    We considered selecting the winner by chance, as the promotion’s purpose is to encourage people to purchase subscriptions, not write short statements about Dialogue. But, to make sure our winner is someone who actually subscribed, we’re taking the other route. But, by limiting the statements to 100 words or less (50 seems even better), we’re trying to make that easy.

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