As someone recently moving into the Wasatch Front, I’ve been stunned by the air pollution here. (I apologize in advance for posing a question that’s fairly exclusive to people with a particular geography; I didn’t care at all about Utah’s air pollution when I didn’t live here.) I’ve been thinking that there ought to be better ways to work through the problem of air pollution, and I’m starting to toy with the idea of an ad campaign to help those of us with LDS roots and commitments to express our concerns about air pollution. I’m wondering whether people could help with brainstorming ideas.
The idea my wife and I were leaning toward was a six-year-old child (maybe a girl?) with her mouth wrapped around a cluster of smoke stacks (as from a coal-powered electric plant) meant to mimic a pile of cigarettes. The caption: “Welcome to Utah, where all the children smoke.”
What do other people think? Is the family/Word of Wisdom angle the right way to go? What would need to be on a billboard or an ad to catch attention and reframe this issue (historically it seems to have been a Western ethos against liberal environmentalists here, though I’m fairly new to the scene)? The sad facts, however overblown they can get in the passion of the moment, are that Wasatch Front air is toxic and does have health effects, and it’s something forced on children, the elderly, and the sick. There is a deep irony in our pride in the health effects of tobacco abstinence when we continue to overuse electricity, private automobiles, and support legislators who authorize new coal-based electricity plants.