The Mormon.org website, and associated ad campaign, has received plenty of attention at BCC (here, here, here and here) and throughout the bloggernacle (here, here, here, here and here, just to name a few). This week the ad campaign basked in an extended moment in the Colbert Report spotlight. Many of you will have seen the clip already, but it seemed fitting to officially memorialize this moment in the BCC post archive, given that By Common Consent named Stephen Colbert the 2009 Boggs-Doniphan Gentile of the Year.
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Yahweh or No Way? – Mormons & God’s Poll Numbers|
(video embed doesn’t seem to want to cooperate–here is a link)
The church could hardly ask for a more flattering treatment. First, Colbert gives the Obama campaign team a serious yellow card on the alleged-to-be-planned (allegation now disputed by David Axelrod) strategy of using “weird” as dog whistle code for “Mormon” in a hypothetical Obama-Romney general election matchup. Then Colbert quickly dismisses the idea that Mormons’ beliefs are any weirder than any other church, and even has the courtesy to do so by highlighting one of our unique but still core beliefs–Joseph Smith and the golden plates–rather than “going there” with something like Kolob. (BCC readers are familiar with my objections, or at least deep ambivalence, to the way the Book of Mormon musical took the same line of argument to defend our weirdness, but did “go there,” highlighting very peripheral/outdated oddities.) Then he shows several of our ads, giving air time to a wide variety of very appealing church members. Finally, to help steel himself against the temptation to become a Mormon, he makes a pilot ad for a corresponding campaign for Catholics.
The only possible fault I can imagine is that it would have been fun to hear him reference the phrase, “almost thou persuadest me.”