At the LDS Church-owned Brigham Young University, caffeinated drinks are not sold. It is not because of a church or university edict, said spokeswoman Carri Jenkins, but customer demand.
“Dining Services has made the decision to not sell or serve caffeinated beverages on campus,” she told FOX 13. “Simply based on what our customers want or do not want.”
Jenkins said students would not violate BYU’s Honor Code by consuming caffeine, nor would people be forbidden from bringing it on campus.
Costco sells Coca-Cola for $12.79 per 32 cans. I think you could easily push 3 cases at $1/can in a few hours at a lemonade-style stand in a central place on campus. Some quick math:
- 3x$12.79 for 3 cases of Coca-Cola (Costco)
- 2x$2.99 for 2 bags of ice (gas station)
- ice chest (borrow)
That’s $51.65 in profits. (Deduct a couple bucks of lost revenue if you–unlike me–are an imbiber of caffeinated sodas, to account for the couple you drink yourself while on the job.) Not bad for a few hours of work.
You’re welcome, BYU students. Better act fast though, or your fledgling business might get crushed by a behemoth entering the marketplace: BYU.
The university would also revisit the sale of caffeine-full soda — if it became an issue of demand.
“It’s just something we’ll have to look at,” Jenkins said.
Readers, weigh in: would you buy caffeinated drinks on BYU campus if they were sold there? Is Cari Jenkins correct–is there no demand for this?