At the risk of making a big deal out of a small deal, I have a few thoughts to add to Carolyn’s excellent post on yesterday’s updated usage guidelines from Pres. Nelson.
The good news is we have Jesus Christ in our name. The bad news is it’s the part of our name that doesn’t get acronymized. TCoJCoLDS doesn’t exactly role off the tongue. Nor does CoJC, and anyway that acronym is already claimed.
So what do you do when the whole world leaves Jesus Christ out of your name, gets your name wrong, or calls you a Mormon?
It’s been an issue for as long as the church has been called The Church of Jesus Christ of Latter-day Saints. “LDS” and “Mormon” are the most “user-friendly” terms to refer to our religion, if we assume that the easiest, most convenient moniker is the one most likely to be used in conversation. Which is usually true.
But if we’re ever going to be able to accept those names, we’re going to need to first accept a few truths about our brand.
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