In our ward council last month, the ward mission leader gave a short address on the importance of setting achievable goals. He’s new in the calling and in the ward, and because our ward doesn’t baptize much, momentum is somewhat against him.
As a first step toward reversing this, he assigned us to go to our quorums and auxiliaries and set specific goals for each group, which he can then collate into an all-up ward missionary goal for 2012.
The key to baptisms, he told us, is to set achievable goals and work toward them with faith. It’s a quantitative message which I’ve heard in countless missionary-themed meetings, as I’m sure you have too.
I’ve generally rolled my eyes at such talk, but the way I think about goal-setting has changed significantly in the two years since I started working in the ad industry. You might not know it from watching TV commercials, but good ad agencies are experts at setting goals and measuring results.