For the last day or so, English-language media has been awash in news of a new-old Icelandic religion: Zuism.

Okay, maybe “awash” is the wrong word; still, Zuism has captured the media’s imagination.

What is Zuism? It’s a recent Icelandic religion that focuses on the worship of ancient Sumerian gods. Originally established in 2013, in 2014, it only had four registered members. Today, though, it appears to have roughly 3,000 members (or 1% of the Icelandic population), an explosive growth rate. What’s leading to that crazy growth?

If you believe the media, taxes.  [Read more…]