In Part I I highlighted the fact that Salt Lake City has more plastic surgeons per capita than any other US city. I noted that this could be an indicator that either:
- Utah/Mormon culture makes girls and women more susceptible to media messages, or
- Mormon girls and women are receiving messages about what it means to be beautiful from influences besides media, or
- A combination of media influence and Mormon religious culture compound to make a bigger impact on girls and women about how to be beautiful and desirable.
- Or, as has been noted, it could mean nothing more than SLC has lots of plastic surgeons.
First, media influences play on the natural desires of women to want to be beautiful and attract male attention. Contrary to the idea put forth that advertisers are trying to get women to want to look a certain way, marketing techniques simply take advantage of women’s own existing vanity. [Read more…]